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Market Research for Business/Planning

Research Surveys
Baseline Survey for Employee Satisfaction
Baseline Survey for Customer Satisfaction
Market Research for Business/Planning
Work Environment Survey
Social Survey

We carry out a wide range of market surveys using approaches and techniques which are compatible with, and that meet the needs of, the diverse requirements of different markets in Kenya. We tailor research studies both quantitative surveys and qualitative projects, to address the specific research needs of individual clients. These surveys include consumer behaviour surveys, concept testing, customer satisfaction surveys, brand image and segmentation, employee studies, new product development research and market evaluation and feasibility studies. This type of market research is critical for all sectors of the economy to better understand their sectoral & market dynamics and their own opportunities and vulnerabilities.